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This page is going to help get a website I made to the top spots of Google. As I use various tricks, I’ll explain what I’m doing. The site is about the new Nikon Coolpix P6000 digital camera. That was my first trick; I mentioned my main keyword near the top of the page. As well as that, I put it in bold to strengthen its importance.

Actually it wasn’t the first trick, I also put Nikon Coolpix P6000 as the title of this page (up in the very top left of your screen) and placed the keyword in the main page header.

Of course it’s important to include in the text variations of the keyword such as Nikon P6000 and Coolpix P6000. But the main keyword is Nikon Coolpix P6000 which is why that is the text I’m using in the link to the website I’m promoting.

Now at the minute this page has several references to the Nikon p6000 but the rest of the text has nothing to do with it. We need to include words Google thinks is relevant to the camera. So if we mention it has an ISO range from 100 to 3200, anti-shake, 4x optical zoom, and many manual SLR features, that sounds a bit more like a digital camera webpage.

Why I selected Nikon Coolpix P6000 as the main keyword, not Nikon p6000

There I just used my main keyword and variation of it in the level 2 header. The actual reason I used Nikon Coolpix P6000 as the main keyword was because I used a tool to see which variation is searched most.

There I just used my second link to the website, and now I’m going to make deep link. This link, Nikon P6000, doesn’t point to the homepage of the site, but instead to another page. This appears more natural to Google than every link pointing to the home page. Why? Because people promoting their own website try to get lots of links to their homepage, while people informing other of a useful webpage (which they have no affiliation with), will link directly to the important page.

Finally, if you look at the address of the website, it is www.nikon-p6000.co.uk. Even that includes a keyword term. The .co.uk part is important for making the website perform better for searches within the UK. Even more important is having the website be hosted on a webserver within the UK.

With a few more p6000 links from other websites, we should get that on the first page of Google in no time.

This is just basics and ignores a lot of the nitty-gritty (obviously as this just a few short paragraphs, and there are dozens of books on the subject and thousands of theories floating around the Internet). If you’re interested in getting all your search engine work done for you, Get in touch.